A Helping Hand For Empowering Malaysia’s Urban Poor

Share on facebook
Share on twitter
Share on linkedin

Key Points

Campaign Story

The bottom 40% (B40) income group in Malaysia are extremely susceptible to health issues and economic downturns. The B40 have been the hardest section of the society to be hit by the Covid-19 pandemic. Many have lost their only source of income and the pandemic accompanied with the subsequent lockdowns has left many of them struggling to even put a single meal on the table.

Halaman Nurani is a social enterprise that aims to help the B40 community out of poverty by providing space for work, practical and business training in the culinary arts. It is an awardee for the Best Social Business by MyHarapan.

KMATM (Kedai Makan Abang Tukang Masak) is located at Damansara Damai. It is home to a lot of B40 households. As of today, KMATM has received 800 B40 families registered for food and job assistance. 

KMATM will be used by HNSB to set up as base of operation with kitchen tools and equipment for the following: 

– Generate income from restaurants.  

– Generate income through job to job catering services.  

– Training ground and employment opportunities in the food and beverage industry.

– Bakery, cake products and tit-bits (chips) for production and trading.

HNSB is unique as its goal is to provide assistance and support NGOs and charity organisations. The premises have been planned for repairs and renovation work so that the business plans can be rolled out. This will cost an estimated RM100,000. Current business activities that are already up and running and generate income include a restaurant and cake and catering services.

Campaign Objective

What Is HNSB Doing? 

1. Restaurant/ Catering Services:  HNSB provides catering for outdoor and indoor events. They can serve up to 3000 guests at a time, with notable clients such as Homepro Malaysia, Tesco Malaysia, Bank Rakyat and any Malaysia Major event. 

2. Selling cakes by implementing a drop-shipping system, where the agents include B40 communities in Perak, Kuala Lumpur, Johor, Negeri Sembilan, Pahang and Selangor. 

3. HNSB social enterprise focuses on helping the B40 groups out of  poverty by providing space for work, practical training, business  training and at the same time teaching them to produce their own  products. 

4. Volunteers come onboard from variety of background such as chefs, accountants, doctors, architects etc. Volunteers will help on this project during their free time.

Currently, the profits from HNSB businesses help to sustain the training to the B40 community.

Major Challenges 

1. Access to funding and cash flow  constraints.  

2. Low access to funds to set-up business activities.  

3. Premises operations requires repairs and for upgrading the tools and equipment.  

4. Shortage of adequate kitchen   equipment to implement business plans.

5. Absence of facilities and classroom to conduct adequate trainings.

Donations to this campaign will be used for kitchen renovation and office upgrades in order to provide training ground for the B40 community and to increase the restaurants income.

Targeted Impact

HNSB targets to provide to 800 B40 group participants registered under this program with the following target objectives: – 

Short Term (1 year) 

– Up to 300 B40 group participants will be expected to improve their own monthly incomes. 

– Up to 100 B40 group participants will develop the adequate knowledge and skills to start their own businesses.  

– Up to 40 B40 group participants would be able to sustain and grow their businesses. 

Midterm (2 years) 

– B40 group participants would increase in their knowledge and skill-sets. 

– Reduce the number B40 Group in Damansara  Damai by 25%. 

Long Term (3 years) 

– Issues being faced by the B40 groups in Damansara Damai have been solved entirely.

Note: We are fundraising an additional RM700 to cover the payment gateway fee for our targeted amount of RM35,000.

🇲🇾 Malaysia Bank Transfer

Bank Name: Alliance Bank
Name: GS Global Guardian Sdn Bhd
Account: 620100010023192
Reference: HNSB

If you have made a direct bank transfer. Please send your transfer proof to [email protected] or via WhatsApp to +60333100069

Campaign Updates

MYR 1,160 have been transferred from the campaign: Fighting Climate Change by Reducing Food Wastage under SocioBiz to this campaign. 

Campaign closed for the SIM Grant at the request of the campaign partner.

Donations post 4 July will not be matched by SIM grant.

Campaign Partner

HNSB is a social enterprise company providing catering services and restaurant in Damansara Damai and Klang Valley Region. 

Supporting Partner

Alliance Islamic Bank SocioBiz is a donation crowdfunding platform that aims to empower financially disadvantaged communities through entrepreneurship

Recent Supporters ⚡️

Anonymous User

Bank Transfers

RM2,160.00 September 15, 2021
Anonymous User


RM10.00 August 28, 2021
Anonymous User


RM50.00 August 11, 2021
Anonymous User


RM21.50 August 6, 2021
Anonymous User


RM100.00 August 6, 2021
Anonymous User

Ridwuan Mahamud

RM1.00 August 5, 2021
Anonymous User


RM50.00 August 3, 2021
Anonymous User


RM10.00 August 2, 2021
Anonymous User


RM100.00 July 21, 2021
Anonymous User


RM56.00 July 19, 2021
Anonymous User

Siti aminah

RM100.00 July 16, 2021
Anonymous User


RM10.00 July 16, 2021